Albany, NY -- (SBWIRE) -- 04/04/2016 -- Microcontrollers are application-specific integrated circuits or computers that are embedded inside other devices in order to control the features of the product. Also referred to as a MCU, microcontrollers can be programmed to control products ranging from consumer appliances to automobiles, and can be segmented on the basis of the internal bus width as:

8 bit microcontroller
16 bit microcontroller
32 bit microcontroller

Microcontrollers (MCU) are low cost devices which, coupled with enhancement in technology, is the driving force for their usage in a bevy of smaller products such as portable gadgets and LED lighting. The major areas in which microcontrollers are used are automotive, industrial, consumer goods, computer, and communications applications. Of these, the market is found to be primarily driven by industrial (which is considered to include medical), automotive applications and consumer goods.

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Increasing awareness of smart energy management, coupled with growing penetration of automotive and medical applications is expected to drive the industry over the forecast period. The rapidly growing automotive industry is expected to drive the microcontrollers market over the next five years. Hybrid electric vehicles are gaining popularity due to the plethora of environmental benefits they offer. This is estimated to result in increasing demand for microcontrollers, which can be primarily attributed to the usage do MCUs for emission control and fuel efficiency in these vehicles. Additionally, price cuts in the industry due to high degree of competition are also expected to witness growth traction. However, unfavorable macroeconomic conditions and the moderately fragmented nature of the industry are expected to impede the market over the forecast period.

Besides automotive, the industrial segment is also a significant contributor to the overall market. Decreasing product life-cycles has resulted in growing need for agility and flexibility in the industrial ecosystem. Microcontrollers enable industrial automation by supporting extensive feedback control mechanisms, and advanced sensors among others. 32-bit microcontrollers are increasingly becoming popular as a direct consequence of reducing unit prices. These products are capable of performing complex control operations and are embedded in products that require higher processing capabilities.

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This report provides strategic analysis of the Microcontrollers (MCU) Market, and forecasts its growth for the period 2012 – 2018. The scope of the report includes in detail cross sectional scrutiny and competitive analysis of the market across different applications.

This report forecasts the global microcontrollers market on the basis of the product type and target application. The market has also been segmented on the basis of geography, which includes North America, EMEA (Europe, the Middle East, and Africa), Asia Pacific, and RoW (Rest of the World).

The market share analysis of the leading players for microcontrollers market mentioned in the report exemplifies the scrupulous understanding of their market shares. The report includes a detailed analysis of the prevalent market situation, company profiles and industry trends for different types of microcontrollers. The report identifies factors driving and restraining growth, and future business opportunities in the microcontrollers market. Further, the report analyzes and provides the growth forecasts of the microcontrollers market in terms of revenue and volume for its application, and its types. The segmentation has been done to provide strategic insight for each category, enabling stakeholders across the value chain to gain considerable business intelligence. The application segment includes the forecast and comprehensive analysis of automotive, telecommunication, consumer, computer and industrial application of microcontrollers market. This market by product types includes in-depth analysis and forecast of 8- bit microcontroller, 16-bit microcontroller, and 32-bit microcontroller. The detailed value chain analysis and porter's five forces analysis helps the market competitors to formulate their business strategies at every stage of their business. Moreover, the market estimates have been analyzed by keeping in mind the several factors which affect the market including but not limited to technological, economical, social, legal and environmental.

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This report includes company profiles of the key market players along with their business strategies, company and financial overview, SWOT analysis, and recent developments. Some of the major companies that are included in this report are Renesas Electronics Corporation, Freescale Semiconductor, Inc., Fujitsu, Atmel Corporation, Microchip Technology, and Texas Instruments among others.

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