Transparency Market Research

Global Microwaveable Foods Market Gains from Increased Focus on Convenience

Transparency Market Research Report Added "Microwaveable Foods Market" to its database.


Albany, NY -- (SBWIRE) -- 03/24/2015 -- Microwaveable foods refer to prepackaged meals that call for minimal preparations and the global microwaveable foods market is primarily driven by the factor of convenience. Microwaveable foods have today become an integral part of the modern-day diet. Rising demand for microwaveable foods can be attributed to greater number of working women, hectic lifestyles, and the fact that these foods can be prepared with much ease and require minimum cooking efforts.

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Interestingly, the global economic meltdown had a rather marginal impact on the global microwaveable foods market, and therefore, this industry had been witnessing a steady pace of expansion so far. Analysts indicate that this market also has the potential to exhibit a healthy growth rate during subsequent years. Another factor that propels the global microwaveable foods market is high disposable income levels in developing and developed regions.

What Drives the Frozen Microwaveable Foods Segment?

The global microwaveable foods market is segmented on the basis of types of microwaveable foods and geography. The three main types of microwaveable foods dominating the global microwaveable foods market are frozen, shelf stable, and chilled. The fastest-growing segment in this market is frozen microwaveable foods. The segment for chilled microwaveable foods is also witnessing surging demand and is a popular product segment in the overall microwaveable foods market. The two key factors propelling the frozen microwaveable foods segment in this industry are the introduction of newer technologies and rapidly changing lifestyles. It is anticipated that the overall industry for convenience foods in the years to come will be fueled by the rapidly expanding frozen microwaveable foods segment.

Child-Friendly Microwaveable Foods: The Latest Trend

At present, the global consumption of microwaveable foods is majorly driven by the growing demand for microwave ovens all over the world. The most recent segment that has been added to microwaveable foods is packaged food produced specially for children. The number of children cooking their own food is on the rise in many countries, again owing to busy schedules of parents and many kids moving out of homes to study.

Several manufacturers in the global microwaveable foods market are aiming towards expanding their product portfolios via the introduction of a wide variety of microwaveable foods and different cuisines. One of the probable challenges facing this industry is declining demand for microwaveable foods that has been attributed to a certain mindset in people which discourages the consumption of precooked meals.

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America and Europe: Two Leading Regional Segments in the Microwaveable Foods Market

Geographically, the global microwaveable foods market is classified into Asia Pacific, Europe, North America, and Rest of the World, with Europe and North America being the two leading markets. In fact, the global microwaveable foods market is largely dominated by the U.S., which is characterized by innovative meal solutions stemming from the American population's unwillingness to cook fresh meals. The European and American markets together account for a significant share of the overall microwaveable foods industry.

However, as per industry estimates and prevailing trends it is anticipated that emerging economies of Central America, South America, and Asia will contribute greatly to the global microwaveable foods market. Furthermore, Asia Pacific is expected to be a rapidly-growing regional segment in the global market for microwaveable foods.

The prominent market players operating in the global microwaveable foods market are Pinnacle Foods Group LLC, Beech-Nut Nutrition Corporation, General Mills Inc., Campbell Soup Company, McCain Foods, Windsor Frozen Foods, Gunnar Dafgård AB, Kellogg Company, H. J. Heinz, and Birds Eye Foods Inc.

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About Transparency Market Research
Transparency Market Research (TMR) is a U.S.-based provider of syndicated research, customized research, and consulting services. TMR's global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations. 

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