Boston, MA -- (SBWIRE) -- 08/29/2014 -- Microwaves volume sales saw positive performance again in 2013 as consumers are more used to the product. Many consumers see microwaves as a necessity in the kitchen to warm up food, or to do basic cooking using the microwave ovens. For the more advanced users, they prefer microwaves with grilling and convection functions so that they do not need to find space for the individual appliances, especially when many new properties are getting smaller in floor space.

Competitive Landscape

Sharp-Roxy Sales Singapore maintained its strong presence in microwaves with the highest volume share of 38% in 2013, whilst Panasonic Asia Pacific was second with a volume share of 33%. The brands of these two players are well-known among consumers when it comes to purchasing microwaves, due to their strong brand recognition and brand equity. Sharp and Panasonic are available for both standard and combination models, and they have majority of microwaves in leading durable goods retail shops such as Courts, Harvey Norman, Best Denki etc.

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Industry Prospects

Over the forecast period, microwaves is projected to see a volume CAGR of 3%. As the economy is expected to improve, volume growth is likely to show a steady increase as more consumers see microwaves as an essential appliance due to its convenience. People do not use microwaves just to heat up the food as in the past, but microwaves can be used to cook food for various types of menus and more people has learned to accept such concept. In addition, the growing trend of ready meals and aggressive price discounts by retailers will boost the volume sales of microwaves over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Singapore market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Microwaves in Singapore?
- What are the major brands in Singapore?
- How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
- Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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