Mixed Reality Market Opportunity of US $1.2 Bn by 2024: Entertainment to Continue to Remain Leading Application Sector

Transparency Market Research estimates that the Mixed Reality Market will expand at an exponential 39.1% CAGR from 2016 to 2024, rising from US$35.30 mn in 2015 to an opportunity of US$1.2 bn by 2024.


Albany, NY -- (SBWIRE) -- 01/17/2018 -- The mixed reality (MR) technology, which refers to the incorporation of virtual reality and augmented reality principles to develop immersive virtual environments, is witnessing a vast rise in applications across a number of industries. Sectors demanding more of the technology across a variety of applications include entertainment, sports, healthcare, education, navigation, and travel. In the near future, the technology is expected to benefit from more focus of companies developing more natural interfaces, significant rise in investment in the field of Internet of Things, and the constant rise in the number of market participants.

Rising applications of the technology in the automotive and aerospace sectors are also expected to open up lucrative growth opportunities for developers of mixed reality systems.

Global Mixed Reality Market: Overview

The Mixed Reality Market report provides an in-depth analysis of the global mixed reality market for the period 2015 – 2024, wherein 2015 is the base year and the years from 2016 to 2024 is the forecast period. The report covers all the prevalent trends playing a major role in the growth of the mixed reality market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to influence the market's growth during the forecast period.

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The study provides a holistic perspective on market growth in terms of revenue estimates (in US$ Mn), across different geographies, which include North America, Europe, Asia Pacific (APAC), Australia, Middle East & Africa (MEA), and South America. The report provides cross sectional analysis based on segmentation such as - by component and by application. Analysis of the global mixed reality market for all the segments across different geographic regions has been included for strategic insights. The report also covers profiles of major players, their growth strategies, their market positioning, and the various recent developments, and includes market positioning analysis of key players operating in the mixed reality market.

Global Mixed Reality Market: Segmentation

This research study on the global mixed reality market provides a detailed analysis of various component of mixed reality available in the market. Based on the component, the market is further divided into the hardware and software. On the basis of application, the market is segmented into automotive & aerospace, healthcare, entertainment, e-commerce & retail and others. The report includes a comprehensive coverage of the underlying economic development factors under the key trend analysis section.

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Global Mixed Reality Market: Regional Outlook

The report aims to provide an inclusive analysis of the global mixed reality market across geographical regions, which are further segmented to cover in-depth country level analysis. North America region is segmented into the U.S., Canada and Rest of North America. Similarly, Europe has been further segmented into the U.K., Germany, France, and Rest of Europe. Asia Pacific has been segmented into China, India, Japan, Australia and Rest of Asia Pacific, while Middle East & Africa (MEA) is divided into the UAE, Saudi Arabia, and Rest of MEA. South America has been further categorized into Brazil, Argentina and Rest of South America. The revenue estimates for these region is also included in the report. The report also provides key trend analysis for all the geographical regions.

The report also highlights the competition matrix of the mixed reality market, positioning all the major players according to their geographic presence, historical roadmap, competitors, market position key recent developments, and segment growth. The report also provides key recommendations for various new entrants, small and medium and large market players in the global mixed reality market.

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Key Players Mentioned in the Report

Under the company profiles section, the report provides an overview of the players operating in the market, the strategies deployed by them to gain competitive advantage, the annual revenue generated by them in the past two or three years, SWOT analysis, regional breakdown and their relevant business segment revenue. The key players profiled in this report include. Facebook Inc., Samsung Electronics Co, Ltd., HTC Corporation., Seiko Epson Corporation, Recon Instruments, Inc., Microsoft Corporation, Daqri LLC., Canon Inc., Magic Leap, Inc., Meta Company, Osterhout Design Group, and Infinity Augmented Reality, Inc.

The global mixed reality market has been segmented as follows:

Mixed Reality Market, by Component


Mixed Reality Market, by Application

Automotive & Aerospace
E-commerce & Retail

Mixed Reality Market, by Geography

North America
The U.S.
Rest of North America
The U.K.
Rest of Europe
Asia Pacific (APAC)
Rest of APAC
Middle East & Africa (MEA)
United Arab Emirates (the UAE)
Saudi Arabia
Rest of MEA
South America
Rest of Latin America