New York, NY -- (SBWIRE) -- 09/01/2017 -- Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:
- Americas
- APAC
- EMEA

Technavio's report, the Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC and EMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions
- Americas
- APAC
- EMEA

Key Vendors
- Chartboost
- Flurry
- InMobi
- Millennial Media
- MoPub
- Pandora Media

Other Prominent Vendors
- Amobee
- Baidu
- Byyd
- Google
- HasOffers
- iAd
- Kiip
- Matomy Media
- Mobile Network
- MobPartner
- OfferPal Media
- Opera Mediaworks
- PubMatic
- RevMob
- Science

Market Driver
- Growing Adoption of Smartphones and Tablets
- For a full, detailed list, view our report

Market Challenge
- Privacy and Security Concerns
- For a full, detailed list, view our report

Market Trend
- Increase in Number of Mobile Apps Downloading
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Table Of Contents

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Mobile Description
07. Market Landscape
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
18.1 Chartboost
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Geographical Presence
18.1.4 Recent Developments
18.1.5 SWOT Analysis
18.2 Flurry
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Product Segmentation
18.2.4 SWOT Analysis
18.3 InMobi
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Geographical Segmentation
18.3.5 Recent Developments
18.3.6 SWOT Analysis
18.4 Millennial Media
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Strategy
18.4.4 Recent Developments
18.4.5 SWOT Analysis
18.5 MoPub
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 SWOT Analysis
18.6 Pandora Media
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 Revenue Segmentation 2013
18.6.4 Revenue Segmentation 2012 and 2013
18.6.5 Business Strategy
18.6.6 Recent Developments
18.6.7 SWOT Analysis
19. Key Insights
19.1 Leading Revenue Generating Countries in Global Mobile Ad Spending Market
19.2 Penetration of Mobile Advertising in Global Mobile Ad Spending Market
20. Other Reports in this Series

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