Albany, NY -- (SBWIRE) -- 08/26/2016 -- Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

The global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020. The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

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The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- AdMob
- Chartboost
- Flurry
- InMobi
- Millennial Media
- MoPub

Other prominent vendors
- AppNexus
- Byyd
- Convertro
- Criteo
- Fiksu
- iAd
- Kiip
- Matomy Media
- Mobile Network

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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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