Portland, OR -- (SBWIRE) -- 09/22/2017 -- Mobile Advertising Market Report, published by Allied Market Research, forecasts that the global market was valued at $69,781 million in 2015 and is projected to reach $243,703 million by 2022, growing at a CAGR of 15.8% from 2016 to 2022.
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Increase in the mobile device and mobile internet users, growth in popularity of social media, and time spent on mobile devices drive the market growth. The report includes the study of the mobile advertising market focusing on various growth prospects and restraints, based on the regional analysis. The study highlights Porter's Five Forces analysis for the market that comprises the impact of suppliers, competitors, new entrants, substitutes, and buyers.
The global mobile advertising market is segmented based on format, category, and geography. Based on the format, the market is divided into search, native social, display, video, and SMS segments. By categories, the market is segmented into arts & entertainment, hobbies & interests, and others (society, science, style & fashion, and technology). Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
Based on the geography, the mobile advertising market is studied across four major regions, namely North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific was the highest revenue contributor in 2014, accounting for around 42% share of the overall mobile advertising market. The North America mobile advertising market is projected to grow at the highest CAGR of 17.6% during the forecast period owing to increased penetration of mobile devices in the region.
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The report features a competitive scenario of the mobile advertising industry and provides comprehensive analysis of key growth strategies adopted by major players. Some of the key players operating in the mobile advertising industry include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., Inmobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.
Key Findings of the Mobile Advertising Market:
- By format, the search segment dominated the mobile advertising market in 2014, and the video segment is expected to grow at the highest CAGR.
- Among categories, the hobbies & interests segment is projected to create significant growth opportunities for prominent players operating in the global market.
- Asia-Pacific was the highest contributor in the overall mobile advertising market size in 2014, however in terms of growth, the market in North America is projected to expand at the highest CAGR.
- The U.S. was leading in terms of expenditure on mobile advertising in 2014, followed by Japan.