Albany, NY -- (SBWIRE) -- 04/29/2019 -- The global mobile advertising market has a highly competitive and fragmented landscape observes Transparency Market Research (TMR). Some of the players operating in the global mobile advertising market are Amobee, Inc. (Singtel Limited), Apple, Inc. (iAd), Chartboost, Euclid Analytics, and Facebook, Inc. The mobile advertising market is a cost-sensitive market which requires high initial investment mainly for installation and implementation. This factor is creating an entry barrier for new entrants. The new entrants are entering into the market with mergers, acquisitions, and partnerships in the next few years. Also, some prominent players are taking part in these activities in order to expand their global reach and to gain substantial share in the global market.

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Key factors driving the growth of the mobile advertising market include rising concerns about security, and privacy, deletion, and misuse/manipulation of data are some of the major fears that persist among online users.

In Global Mobile Advertising Market by Devices, smartphone segment holds the largest share due to high penetration rate of smartphone devices across the world. The smartphone segment is also expected to be fastest growing segment in the forecast period due to increasing adoption rate of smartphones in the emerging economies such as India and Brazil.

In 2014, the search advertising type was the largest segment in the global mobile advertising market. The search advertising type is majorly preferred by the sectors such as BFSI, telecommunication and IT, and FMCG. Search advertising offers an opportunity to place online advertisements on the webpage that shows results from search queries; however this type is majorly adopted by advertisers. In-App advertising is anticipated to be the fastest growing segment in the forecast period due to increasing number of mobile applications for various industries such as banking, logistics and retail.

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Advertisement Campaign solutions holds the largest share as political parties are using these solutions for attracting the attention of population in their region during different stages of elections which include local body to national level elections. The reporting & analytics solution is expected to be the fastest growing segment in the forecast period due to rising adoption of data analytics solutions in understanding the mindset of customers.