Roswell, GA -- (SBWIRE) -- 06/27/2016 -- Consumers have now shown their preferences and they are clearer than ever: they prefer mobile and online transactions. And it should be no surprise, as these transactions are easier, faster and way more convenient. However, merchants don´t seem to display this comfort, as their conversion rates, well, they are just low. It´s not that consumer preferences are changing, not at all. This issue is all due to checkout abandonment, which is why merchants are continuously looking for ways to make sure their customers don´t abandon their purchase midway.
The conversion rate of a business displays the percentage or amount of customers who, after having seen the page, decide to actually purchase a product or service. A recent research displayed that the average conversion rate for online and mobile commerce was only 2%. That means only 2% of the people who visit a certain page, ultimately decided to purchase a product or service. These numbers are pretty alarming.
Fortunately, three recommendations have come up to help merchants in despair who just cannot seem to elevate their conversion rate. According to Joe Walent, an analyst at Mercator Analyst Group, merchants have to make sure they provide their customers with their preferred payment method, language and currency. While all these points might seem obvious and straight-forward, they are the main reason why customers ultimately decide they don't want to purchase a product or service. Of course, these tips are not guaranteed to solve the problem completely, but they are expected to raise conversion rate to more acceptable levels.
Walent stated that foreign customers who cannot find their currency in the website in which they are trying to purchase often end up leaving. So it is recommended that, instead of losing that 40% for saving a small 1%, merchants should include their currency.
So, although mobile and online commerce generates a lot of traffic, they don´t always end up winning. However, this isn´t something that cannot be solved, it is vital for merchants to pay more attention to what their customers are demanding.
To learn more about Netcom PaySystem payment processing solutions, simply fill out this quick online application to get started and a representative will be in contact within 24-48 hours or for faster service please feel free to contact us at 800-875-6680.
About Netcom PaySystem
Netcom PaySystem prides itself on being eager to practice good, old-fashioned customer care as it is to pioneer new products. Netcom PaySystem is proud to provide the most up to date and innovative products such as m-Commerce Mobile Solutions, and Virtual Terminal solutions. In addition, the company offers the merchant access to POS Systems, ACH Check Services, Check Guarantee, Recurring Billing, Check21, BOC, Credit and Debit Card Processing, Gift and Loyalty Cards, and Merchant Working Capital. Netcom PaySystem's attrition rate is one of the lowest, if not the lowest in the industry. Netcom PaySystem can proudly boast that that only two to four percent of its clients ever leave the company, and out of that; close to 50 percent return within the first year.
For more information, please visit http://netcompaysystem.com.
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Website: http://netcompaysystem.com/