New Financial Services market report from Datamonitor: "Mobile Banking in the UK: Sizing the Market Opportunity"
Boston, MA -- (SBWIRE) -- 02/05/2013 -- The rapid growth and development in mobile banking is arguably the most important service-related trend in retail financial services at present. Mobile offers providers a huge opportunity not only to improve the quality of their relationships with their customers, but to differentiate themselves from their competitors.
- Discover how big the mobile banking market in the UK is, and how much it will grow in 2013.
- Understand how the UK marketed is segmented with respect to users and non-users of mobile banking.
- Learn what strategies will provide most effective in increasing levels of acquisition, loyalty, and profitability for each segment.
Nearly 10 million UK consumers currently use mobile banking, and this is expected to grow by nearly half by the end of 2013. The mobile channel will allow banks to develop deeper relationships with their customers. There will be a positive impact on customer acquisition and loyalty, as well as increase opportunities for revenue generation.
View Full Report Details and Table of Contents
Innovators, those who use mobile banking every day, are a profitable but demanding segment. They are the happiest to use paid-for services, but are least loyal of all consumers. Banks should promote the time-saving qualities of mobile, allowing loan and overdraft arrangement via this channel, and allow full customization of mobile services.
Mainstreamers, non-users who are the most likely to take up mobile banking in the near future, are looking for simplicity and ease of use on mobile. They are the least likely to use one provider for all their products, so mobile can be used to provide integrated management of all holdings, increasing the incentive to keep to one provider.
Reasons to Get this Report
- How many UK consumers currently use mobile banking, and how many will do so in 12 months' time?
- What strategies can your organization employ to maximize the potential of the mobile channel?
- How can you use mobile to improve acquisition and loyalty rates, and boost revenues and profits?
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Financial Services research reports at Fast Market Research
You may also be interested in these related reports:
- Mobile Banking: Sizing the Global Market Opportunity
- Mobile Banking in Australia: Sizing the Market Opportunity
- Mobile Banking and Payments
- Fee-Based Banking in the UK: Sizing the Market Opportunity
- The Business Case for Mobile Banking
- Mobile Money Opportunities in the BRIC Countries
- 2012: Trends to Watch in UK Retail Banking
- European Payments Planning Review
- Online Strategies of Banking and Insurance Companies in the BRIC Countries
- Mobile Commerce 2012
Copyright © 2005-2014 - SBWire, The Small Business Newswire - All Rights Reserved - Important Disclaimer
Contact Us: 888-4-SBWIRE (US) - 920-593-5640 (International)