Mobile Content Market to Reach USD 170 Billion by 2019

The global mobile content market report analyze one of the major trends that is expected to contribute to market growth in future is availability of user-friendly interfaces.


Pune, Maharastra -- (SBWIRE) -- 01/19/2016 -- According to the Global Mobile Content Market 2015-2019 report, low entry barriers for content developers is a major driver for the global mobile content market. The latest tools and software have made it easy to convert existing analog data into digital format. This helps content owners preserve and store their work in digital format, which can be shared across multiple platforms. Once the content is developed, the procedure of publishing it online is simple and mostly free.

Complete report on mobile content market spread across 57 pages, profiling 5 companies and supported with 27 data exhibits is now available at

User-friendly interfaces are being developed by operators to improve the interactivity of users and get a competitive edge over their competitors. Service providers are striving to develop flawless menu options and recommendation engines so that consumers are not confused by the huge pool of data available.

Market outlook of the mobile content market - The market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

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Segmentation by category and analysis of mobile content market - games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth –Games, Video, Audio, Text and Others

Segmentation by geography and analysis of - Americas, EMEA, & APAC

Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market.

However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

Key players in the global mobile content market are:, Comcast, DIRECTV, Hulu and Netflix

Other Prominent Vendors in the market are: Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Further, the report states that one of the major challenges inhibiting the growth of the global mobile content market is intense competition from substitutes.

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