Lewes, DE -- (SBWIRE) -- 07/23/2015 -- Report forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.

Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user's location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.

The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.

According to the report, the market for smartphones and tablets is growing rapidly. In developed countries like the US, the rate of adoption is higher with 63% of the market consisting of these devices. Data usage and mobile broadband are likely to increase with the rise in the number of services and applications. The shipments of smartphones grew from 500 million units in 2011 to 1.3 billion units in the fourth quarter of 2014. Tablet shipments for the US increased from 43 million units in 2012 to 100 million by the end of 2014. LBS is being used for gaming, billing, sports tracking, navigation, and emergency purposes.

Further, the report states that the market is affected by data privacy and a fragmented value chain.

The Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.

key players in the Mobile LBS Market in the US: Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom and xAd

Other Prominent Vendors in the market are: AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM) and Yelp

Market Driver
- Increased Adoption of Location-Enabled Smartphones and Tablets
- For a full, detailed list, view our report

Market Challenge
- Concerns over Data Privacy
- For a full, detailed list, view our report

Market Trend
- Enhanced 911 Mandate for Emergency Services
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 97 pages and 36 Exhibits "Mobile LBS Market in the US 2015-2019" report covers Executive Summary, List of Abbreviations, Scope of the Report, Market Research Methodology, Introduction, Market Landscape, Market Segmentation, Buying Criteria, Market Growth Drivers, Drivers and their Impact, Market Challenges, Impact of Drivers and Challenges, Market Trends, Trends and their Impact, Trends and their Impact, Vendor Landscape, Key Vendor Analysis.

For further information on this report, please visit-
http://www.marketresearchreports.com/technavio/mobile-lbs-market-us-2015-2019

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1st- Global LBS Platform Market 2015-2019 - See more at -
http://www.marketresearchreports.com/technavio/global-lbs-platform-market-2015-2019

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