Seattle, WA -- (SBWIRE) -- 11/01/2019 -- Mobile Marketing Overview:

The Global Mobile Marketing Market was valued at USD 28.72 billion in 2016 and is projected to reach USD 270.92 billion by 2025, growing at a CAGR of 28.32% from 2017 to 2025. Mobile marketing is a promotional activity that helps to connect advertisers to end users through push notifications and emails, among others, that are sent directly to customers. Surging use of smartphones to access online content coupled with growing trend of location-based mobile marketing is projected to drive the global market over the forecast period. Moreover, increasing number of social media platforms and users accessing popular multimedia content on the internet, such as videos, audio, and text, are anticipated to propel the market over the forecast period.

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Mobile Marketing Market Scope:

Mobile marketing is one of the key digital marketing strategies adopted by organizations to promote their products and services. Moreover, it helps organizations to eliminate paper costs and denotes fast and convenient means to interact with target customers. It enables integration of new and innovative methods of advertisement with the same marketing strategies to increase their impact and approachability to target users.

Several surveys conducted by companies denote that more than 85.0% of the youth use smartphones to access information or content. Furthermore, approximately 52.0% of smartphone owners use mobile internet to access search engines. This is anticipated to create opportunities for mobile marketing vendors over the forecast period.

Mobile Marketing Industry Competition
Each industry assessed in the report is studied in relation to different factors such as product and application portfolios, market share, growth potential, future plans, and recent developments. Readers will be able to gain details understanding and knowledge of the competitive landscape. Most importantly, the report sheds light on strategies that leading players are banking on to maintain their dominance in the Mobile Marketing market. It shows how the market competition will change in the next few years and how players are preparing themselves to stay ahead of the industry expectation.

Competitive Landscape:
The major players in the market are as follows:
1. SAP SE
2. Oracle Corporation
3. Product Mapping
4. Adobe Systems, Inc.
5. IBM Corporation
6. SAS Institute, Inc.
7. Vibes Media, LLC
8. Salesforce.Com, Inc.
9. Mobivity Holdings Corporation
10. AT&T Inc.
11. Salmat Ltd.

Market Segmentation:
The Global Mobile Marketing Market is segmented on the basis of user type, solutions, vertical, and region.
1. By User Type:
1.1 Large Enterprises
1.2 Small and Medium Enterprises

2. By Solutions:
2.1 MMS
2.2 SMS
2.3 Mobile Web
2.4 Push Notifications
2.5 Location-based Marketing
2.6 Mobile Emails
2.7 n-App Messages
2.8 QR Codes
2.9 Others

3. By Vertical:
3.1 BFSI
3.2 Transport and Logistics
3.3 Retail
3.4 Telecom and IT
3.5 Government
3.6 Automotive
3.7 Media and Entertainment
3.8 Healthcare
3.9 Others

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