Expert SEO Corp

Mobile Marketing Trends for Local Businesses

Over 50% of US now on web-enabled Smart Phones. Forward-thinking local business owners finally adapting to this new mega-trend.


Boulder, CO -- (SBWIRE) -- 02/27/2013 -- While many business owners understand the importance of having an internet presence; they still have a lack of knowledge when it comes to the ideas of mobile marketing . As technology has continued to improve in the last decade mobile devices such as smart phones, tablets, Ipads, Ipods, and an ever growing number of e-readers continue to create an increase in the amount of internet traffic coming from mobile users. How is this important to you as a business owner?

First, there are two very important things to understand about how browsing the internet works on mobile devices. For one, if the user has a GPS device enabled, which is standard on many devices, then that user will discover local business results first if the businesses website is mobile compatible. Second, it is important to know that most traditional websites are not mobile compatible, and must be redesigned so that mobile compatibility is possible.

These two factors can place you, as a knowledgeable business owner, far ahead of your competition on local searches as many business owners are unaware of these facts. By being higher in local search results, you will quickly see a drastic increase in traffic to your websites, and a much higher customer base regardless of what services or products you promote.

Once you have your mobile websites or smart phone websites ready to go in order to promote your business; there are a few things that you can do in order to attract a substantially larger amount of visitors to your sites. One quick service that you can enroll in is mobile pay-per-click ads. The most popular service out there for this is the Google mobile adwords program. It is important to note however that if you are not careful with a mobile pay-per-click campaign, it is very easy to waste a lot of money with little to no results.

The risk of losing your hard-earned money on these types of campaigns is the primary reason that you may wish to contract with an internet marketing company such as Garrett Christianson Marketing as companies such as this pride themselves in having a professional, in-depth knowledgebase on exactly how to successfully promote a mobile internet business site.

Either that or ensure that you take an adequate amount of time to research and understand how to run successful mobile pay-per-click campaigns. The most important thing to do however is to ensure that you begin developing your mobile websites as soon as possible so that you can gain a leg up on your competition and see a successful ROI unlike any other you’ve seen before.

Garrett Christianson Marketing,
Boulder, CO