Pune, India -- (SBWIRE) -- 03/06/2018 -- Mobile Ticketing Global Market - Overview

The mobile ticketing is defined as the process where customers can pay, order, obtain tickets through mobile phones or other mobile devices. The reason behind mobile ticketing trend is the initiative taken by government to encourage citizens towards a cashless economy. The key aspects aiding the growth of mobile ticketing market is the rising penetration of smartphones, instant ticket booking, digitization and emergence of latest technologies. These tickets can be purchased in many ways such as online, via text messaging or over the phone through a voice call, WAP page, or through a secure mobile application, which further boosts the cashless economy initiative. According to a recent study report published by the Market Research Future, The global market of Mobile Ticketing is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).

The study states that the rise in the number of smartphone manufacturers and availability of smartphones in low prices due to which the there is a constant rise in smartphone users. Users are well accustomed with the functioning of a smartphone. Besides this, mobile ticketing applications is easily installed and well supported by smartphones. Owing to this, wide adoption of smartphones is positively affecting the growth of the global Mobile Ticketing Market. Other aspects such as hectic schedule, and to avoid physical travel to a certain location to book tickets for bus, train, airline, and movie or for any other activity. Moreover, factors such as increasing urbanization, has encouraged several companies to establish the provision of an online portal to book tickets through the internet in order to digitally transform operations.

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Mobile Ticketing Global Market - Segmentation

The Mobile Ticketing Market can be classified into 4 key segments for the convenience of the report and enhanced understanding;
- Segmentation by Type: Comprises Mobile Applications and SMS Ticketing.
- Segmentation by Technology: Comprises OCR (Optical character recognition), 2D bar code and NFC technology.
- Segmentation by Application: Comprises Travel Tickets, Entertainment tickets and Others
- Segmentation by Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

Industry News

September 23rd, 2015 - Masabi, the global leader in designing transport mobile ticketing and innovative fare collection system. Keolis, the leading international public transport operator, announced that they will enter into partnership to offer advanced mobile ticketing solutions. The Keolis Company will collaborate Masabi's mobile ticketing technology (2D barcodes) into a unified mobile application, to ease the ticket booking for passengers.

Jan 31, 2017 – Eventbrite, the leading event-management company has announced the expansion of it in Europe market, and to mark significant presence into ticketing services. They have acquired Ticketscript, a startup based in Amsterdam that offers an online ticket booking platform for event organisers to set up and sell tickets online for live events like music festivals and other entertainment events.

January 14, 2015 - MasterCard and Masabi entered into a global partnership that helps citizens from complexities associated with buying tickets for travelling perseverance. The integration between MasterCard's advanced payment technology with Masabi's JustRide online mobile ticketing platform. Through partnership, the two companies are able to provide a faster and more convenient travel experience for consumers.

Key Players

The prominent players in the Mobile Ticketing market are Zendesk (U.S.), Masabi (UK), Helpshift (U.S.), Proxama (UK), ticketscript (Netherlands), Airtag (France), Ace Ticket Worldwide (U.S.), Alliance Tickets (U.S.), Coast to Coast Tickets (U.S.), RazorGator (U.S.), StubHub (U.S.) among others

Mobile Ticketing Global Market - Regional Analysis

North America market is estimated to acquire largest market share in the mobile ticketing market owing to the high penetration of mobile ticketing applications, high disposable income of people and initiative towards cashless transaction. It has been observed that the use of mobile ticketing first started in Europe. Europe had early adoption of mobile ticketing it has the second biggest market share in the mobile ticketing market owing to presence of largest tourist industry. Asia Pacific region is anticipated to grow significantly in the mobile ticketing market over the forecast period owing to factors such as increasing advancements in mobility, introduction of NFC and emergence of major smartphone manufacturers.

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Intended Audience

- Technology investors
- Mobile Ticketing service providers
- Internet service providers
- Mobile Ticketing platform providers
- Technology providers
- Research/Consultancy firms