Albany, NY -- (SBWIRE) -- 04/22/2013 -- Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bear voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.

This research represents analysis of the mobile VAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2018 for mobile VAS applications including worldwide mobile games markets and the potential revenues. Our research also identifies key issues and concerns such as security and privacy in mobile VAS and mobile commerce in particular. We evaluate global market dynamics through analysis of specific regions and countries.

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This report includes forecasts in the following MVAS areas:

AUGMENTED REALITY (AR)
PUBLIC SAFETY
CONTENT DELIVERY NETWORKS (CDN)
CLOUD SERVICES
MOBILE PAYMENTS
MOBILE BANKING
MOBILE MARKETING AND ADVERTISING
MACHINE-TO-MACHINE (M2M)
WEARABLE WIRELESS
SOLOMO GAMING MARKET
SOCIAL NETWORKIN
INTERNET OF THINGS (IOT)
BIG DATA
SUBSCRIBER DATA MANAGEMENT (SDM)
NETWORK OPERATOR API AND APPLICATIONS

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Target Audience:

Mobile device manufacturers
Application stores/aggregators
Mobile network operators and their partners
Mobile VAS application development companies
Mobile infrastructure and support service providers

Report Benefits:

Forecasting for key Value-added Service (VAS) applications
Understand the role and importance of VAS applications for the network operator
Understand the impact of LTE on the supply/demand dynamics of data and how this impact the ecosystem
Identify key VAS applications that will develop new revenue streams and improve profitability for network operators
Identify important VAS applications within each major area including gaming, LBS, mobile marketing, commerce, and more
Understand the impact of Over the Top (OTT) applications and how network operators can combat this threat to their business
Identify the business case for key VAS applications that network operators can implement to combat the threat of OTT applications
Understand critical MVAS infrastructure including IP Multimedia Subsystem, Service Delivery Platforms, Self-organizing Networks, and more

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