San Diego, CA -- (SBWIRE) -- 03/25/2014 -- Often there comes a point when even the best brands have to be reconceived in order to capture the attention of new target audiences. In the latest Mod Girl Marketing blog post, Mod Girl founder and President Mandy McEwen explores eight companies that successfully re-branded themselves.
From J. Crew, a clothing company that went from unpopular to the First Lady’s brand of choice, to Pabst Blue Ribbon, once known as a cheap frat boy beer that is now a global sensation popular with urban hipsters, McEwen discusses the choices these companies made that brought their brands from bland to brilliant.
“A successful rebranding campaign requires more than a shiny new website or re-imagined logo,” McEwen writes in her blog. “Branding is done across multiple channels and involves a calculated series of strategic moves to really capture hearts and minds. But most importantly, it starts with problem-solving within the company to find gaps and missed opportunities where you can better connect with a target audience.”
The most recent “8 Ways” blog post by McEwen was inspired by the work her boutique marketing agency engages in every day helping brands large and small reinvent their image. To better guide their clients, McEwen and her team spend time researching the most successful rebranding campaigns. The new blog post contains some of the most inspiring rebranding cases discovered by the Mod Girl team.
Read the post “8 Most Successful Rebranding Campaigns” at http://www.8waysin8days.com/8-successful-rebranding-campaigns.
“8 Ways in 8 Days” is a short ebook written by Mandy McEwen. It includes insider marketing and digital branding tips drawn from McEwen's extensive online marketing experience. Guests can subscribe to the "8 Ways in 8 Days" e-newsletter at http://www.8waysin8days.com to learn how to start generating increased website traffic in just 8 days.
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant. Contact Mod Girl Marketing at 800.388.7732 or by email at info@modgirlmarketing.com. Follow Mod Girl Marketing on Twitter for a fresh flow of Internet marketing ideas.