San Diego, CA -- (SBWIRE) -- 08/21/2014 -- Many businesses know their social media presence can be a blessing or a curse. Word of mouth on social media and review sites can do wonders for business—or create a hairy situation. Mod Girl Marketing, a boutique digital marketing firm, released a list of social monitoring tools that will make it easier for businesses to monitor their brand across the internet.
By listening and careful monitoring, brands can minimize damage from negative press or reviews, and capitalize on positive reviews and comments. With the right tools in place, businesses will be able to keep an eye on their brands, the names of their key players, competitors, and even clients and strategic partners. These tools also make it easier for brands to address important industry trends in their blog posts, newsletters, and press releases.
Ranging from free to premium paid services, Mod Girl’s list includes tools like Google Alerts to Mention and Hootsuite, which all monitor content and send alerts for specific mentions. Other tools like Raven Tools and Topsy allow brands to monitor social media mentions and even categorize mentions into positive, negative, or neutral sentiments.
Some monitoring just takes a little manpower and effort, like consistent monitoring of your brand’s social media and review site entries. Mod Girl® cautions that while services and monitoring tools can do a great job, they aren’t humans and can miss things. Keep a close eye on your sites to ensure best results.
Mandy McEwen, Founder and President of Mod Girl Marketing says, “We help our clients stay on top of their online properties to ensure timely responses to both positive and negative comments. The Mod Girl team uses many of the tools mentioned in this post—we hope they can help brands in the daunting task of monitoring their online presence.”
To read the post “10 Social Monitoring Tools that Every Brand Needs to Know” visit:
About Mod Girl Marketing
Mod Girl Marketing is a full-service, boutique online marketing firm that provides effective search engine optimization, social media management, digital branding, marketing and design services to a variety of businesses. From coast to coast, Mod Girl Marketing has helped numerous businesses transform their digital presence from bland to brilliant.
Contact Mod Girl Marketing at 800-388-7732 or by email at firstname.lastname@example.org
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