Eleven Eleven Media

Modern Furniture Cincinnati Store Morris Furniture Co. Inc. Named Retail Giant of Bedding for 2014


Fairborn, OH -- (SBWIRE) -- 06/18/2014 -- Morris Furniture Co. Inc., a store that features a wide variety of beds Cincinnati residents can rely on, has been named a Retail Giant of Bedding for 2014 by Furniture/Today, a weekly business publication serving the home furnishings industry. The retailer was honored for its emphasis on bedding as seen in its Better Sleep Shops, which are dedicated bedding departments in its furniture stores.

Morris was recognized as one of the top furniture stores in Ohio at an awards dinner May 15 attended by more than 300 leading mattress retailers, producers and suppliers attending Furniture/Today’s 2014 Bedding Conference, held at the Omni Orlando Resort. The dinner was sponsored by King Koil, a Top 10 U.S. bedding producer.

The award was presented to Larry Klaben, president of the Fairborn, Ohio-based retailer. He was joined on the stage by Mike VanAutreve, vice president of bedding merchandising and Robert Klaben, vice president of advertising and marketing.

Morris Furniture Co. operates Better Sleep Shops in its Morris Home Furnishings and Ashley Furniture HomeStore showrooms in Dayton, Cincinnati, Columbus, and Northern Kentucky. For people who are looking for modern furniture Cincinnati area Morris Furniture Co. is sure to have what they are looking for.

A video tribute to Morris Furniture aired during the dinner noted that the retailer’s sales associates, called “sleep specialists,” receive extensive training in the importance of sleep and the various sleep technologies offered by the retailer. At the Better Sleep Shops, those sleep specialists help their customers first find the comfort level they prefer and then they zero in on the specific mattresses that best meet their customers’ needs; this includes bunk beds Cincinnati families are looking for. Every Better Sleep Shop features a comfort test center to help the customers experience better sleep.

“Morris Furniture is a family run business with a long, proud history of meeting its mattress customers’ needs,” said David Perry, executive editor of Furniture/Today, who covers the mattress category for the newspaper. “Larry and the team at Morris have earned the trust of their customers by putting their customers’ needs first. They want to help each and every customer find the sleep set that delivers the best night of sleep. They understand the importance a good night of sleep makes to a more productive day tomorrow.

”Perry noted that family run businesses like Ohio furniture stores remain a vital component of the mattress landscape these days. “While the mattress industry is undergoing consolidation at all levels, family owned and operated businesses are still making a difference across the country,” he said. “Many consumers appreciate the history of service that family owned businesses can bring to the market.”

About Morris Furniture Co. Inc.
Choosing the right furniture store to meet a customer’s every furniture need is a daunting and sometimes difficult task, but Morris Home Furnishings eliminates the competition. With three stores located in Ohio and one in Kentucky, they strive to make furniture shopping as easy and convenient as possible. Customers can rest assured that they’ll find quality home furniture that will last years longer than what they’ll find in other furniture stores in Ohio and Kentucky. For more information, please visit http://www.morrisathome.com/