The Countess Group says Email Marketing list building should never stop
Orlando, FL -- (SBWIRE) -- 02/26/2018 -- As many as 30% of email addresses on an email list go bad every year. That means that a list turns over about every 3 years.
The causes? Relocations, job changes, companies being acquired, domain names changing, service providers changing, and more. When changes happen, so do email bounces, which create lost revenue opportunities for the marketer.
As a result, businesses who use email marketing must continually make a concerted effort to keep their lists fresh and up-to-date.
On Episode 21 of The Countess Group's "Market Your Business Like A Pro" podcast, host Ken Countess reveals more than 30 ways for a business to grow its email marketing list. Most of the methods are easily implemented.
The episode can be found at http://www.marketyourbusiness.co/podcast.html as well as on iTunes, the Apple Store, Google Play, and Podbean.
Produced weekly, the podcast provides listeners tangible tips to help them strategically grow their business.
"There's nothing more valuable than a quality email list," said Countess, managing director of The Countess Group. "On this episode, we make it easy to grow one's list with dozens of ways to do so."
About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.
An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.
Ken has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.
Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.
About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy which has been providing strategic vision, tactical execution and measurable results for clients since 2001. Certified by Constant Contact, a member of the Microsoft Partner Network, and an affiliate of vCita, and Citrix (GoToWebinar), TCG provides value-added services such as:
- Executive Coaching
- Keynote Speaking
- Marketing Workshops
- Strategic Marketing
- Marketing and Corporate Communications
- Email Marketing
- Social Media Marketing
- Public Relations
- Internet/Website Development and Optimization
- Customer Acquisition/Retention/Engagement
- Lead/Demand Generation
Learn more about Ken Countess and The Countess Group at www.MarketYourBusiness.co.
Find us on Facebook (http://www.facebook.com/TheCountessGroup), Twitter (http://www.twitter.com/CountessGroup), Google+ (http://www.google.com/+TheCountessGroupMarketing), Pinterest (http://www.pinterest.com/CountessGroup), YouTube (http://www.youtube.com/countessgroup) and LinkedIn (http://www.linkedin.com/in/kencountess and http://www.linkedin.com/company/the-countess-group-ccg) and Podbean (http://marketyourbusiness.podbean.com).
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The Countess Group