New Retailing research report from Canadean is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 07/17/2012 -- Morrisons UK: Consumer Profile is the result of Canadean's extensive online consumer survey Morrisons in the UK, presenting uniquely detailed data on Morrisons' end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.
Introduction and Landscape
Why was the report written?
While shopper and store audit data provide the picture of what's happening in store, this report focuses on providing data on the final consumers of products from Morrisons. Therefore, this report provides a different view from both loyalty card and shopper data in order to help complete a total understanding of the consumer base and improve decision making.
View Full Report Details and Table of Contents
What is the current market landscape and what is changing?
Understanding the consumer audience is key and increasingly this means not just understanding the shoppers in store, but also who they are purchasing for. This broader view of who their customers are allows retailers to make more informed strategic decisions.
What are the key drivers behind recent market changes?
The effects of the global recession and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While the effects have varied country by country, no retailer has been left totally untouched and this has created a need for retailers to understand who their end-consumer audience is.
What makes this report unique and essential to read?
The report provides valuable, hard to obtain, consumer-survey based, data on Morrisons in the UK, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.
Key Features and Benefits
The report profiles Morrisons' end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Retailing research reports at Fast Market Research
You may also be interested in these related reports:
- Eurospin Italy: Consumer Profile
- ITM (Intermarche) France: Consumer Profile
- Dirk Rossmann Gmbh Germany: Consumer Profile
- O'Key Russia: Consumer Profile
- Consumer Trends in the Men's Toiletries Market in UK
- Consumer Trends in the Bakery & Cereals Market in the UK
- Consumer Trends in the Oral Hygiene Market in UK
- Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in the UK
- Consumer Trends in the Feminine care Market in UK
- Consumer Trends in the Chilled & Deli Foods Market in the UK