Warminster, PA -- (SBWIRE) -- 03/30/2016 -- In an article just released via their website, MRC Signs' president spoke about the elements of design that should be utilized to create effective and appealing signs. According to Matthew Clift, the leader of the esteemed business signs company in Greater Philadelphia, there are three important factors that need to be considered, including using the proper fonts, embracing negative space and keeping designs simple on the whole.
Firstly, a sign's typeface should be thoroughly excogitated. Clift proposed that business owners use sans serif fonts because they tend to be simple and legible, and can effectively get the point of the sign across. Folks should avoid ornate script typefaces to relieve readers of confusion and illegibility. At the end of the day, it is most important that customers can easily decipher what a sign is telling them. Clift recommended several "timeless" fonts that work in a variety of contexts.
He went on to discuss the importance of negative space, suggesting that business owners should "think outside the box when it comes to utilizing white space." Then he cited a famous brand's logo as an example of how brilliantly negative space can be implemented into design.
The article finally urged business owners to keep their signs simple overall. "Saying a lot with a little can be tricky, but it'll allow you to really face what's most important about your company," said Clift. His Philadelphia sign company also noted that businesses need to remember "less is more." MRC Signs offered to help area companies in need of signs with design work.
Those interested in hiring MRC Signs to create a product, utilizing the elements of proper design mentioned in the article, can visit their website, or call 888-387-3969 to get in touch.
About MRC Signs
MRC Signs, Philadelphia's #1 Sign & Lighting Company, is located in Warminster, PA, and serves the Philadelphia and Bucks County, PA, regions. They are a full-service company that is committed to surpassing customers' expectations in their commercial electrical and signage needs. MRC signs strives to stay cutting-edge in their service and materials, and always offers customers competitive pricing on all of their products; along with signs, MRC Signs also installs lighting and provides a graphic design process in order to perfect customers' images.
For more information, visit http://www.mrcsigns.net/.