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Multichannel Analytics Market Size & Share Outlook Up to 2024

Zion Market Research, the market research group announced the analysis report titled "Multichannel Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024"


Sarasota, FL -- (SBWIRE) -- 08/16/2017 -- Global Multichannel Analytics Market: Overview

The multichannel analytics is now a complete answer to all the needs of the marketing environment as it has evolved greatly. The recent trend of online shopping has made the buyers to use multichannel shopping. They gather the data about the products they wish to purchase from multiple resources. The information can be anything such as in this case cost, reviews, reputation, brand and the benefits. The multichannel analytics helps the organizations to organize their customer interaction data, which is gathered from various sources such as the web, mobile, campaigns, call center, mails, and so on. The multichannel tools enable the organizations to organize their business strategies. The multichannel solutions act as a channel between the vendors and the consumers.

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Global Multichannel Analytics Market: Segmentation

The global multichannel analytics market is segmented into its service, deployment type, organization size, solution, application, vertical and the regions. Based on the service, the global multichannel analytics market is categorized into support and maintenance service and the professional service. On the basis of the deployment type, the global market is segregated into on-demand deployment and on- premise deployment. The organization size is divided into small and medium enterprises and the large enterprises. Based on the solution, the global multichannel analytics market is segmented into query and reporting, visualization, multidimensional analysis, data mining and predictive analytics and others. On the basis of application, the global market is categorized into cross-selling and up-selling, campaign management, customer retention and acquisition, loyalty and customer experience management, sales performance management and others. The different verticals where the multichannel analytics is used in the global market are retail and consumer goods, government, media and entertainment, telecommunication and IT, banking, financial services and insurance (BFSI), travel and tourism, healthcare and others. The regions where the multichannel analytics market is globally diversified are Europe, the Middle East and Africa, North America, Asia-Pacific and Latin America.

Global Multichannel Analytics Market: Growth Factors

To understand the customer behavior, the global multichannel analytics market is adopting the analytical solution. The business organizations strategize their spending by calculating their expected revenues and the return of investments with the help of multichannel analytics. The multichannel analytics market is growing owing to its adoption to the social media. They collect the data from the social media websites and analyze the customer actions such as their likes and dislikes and their buying behavior with the help of the analytical solutions. The niche players have great opportunities in the global market by providing the single packaged solutions, which can be used in various analytical applications. The rising adoption of the cloud-based services the multichannel analytics market is growing. The various verticals where the small, medium and large size organizations are using these analytical solutions are advertising management, sales management, customer relationship management and performance management. The factor that hampers the growth of the multichannel analytics market is the operation of these solutions requires high-level expertise which results in rising price, hence challenging the market growth.

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Global Multichannel Analytics Market: Regional Analysis

The regions that are dominating the multichannel analytics market are North America and Europe in terms of revenue contribution. The Asia-Pacific region is expected to grow in the coming years owing to the increasing e-commerce and the growth in the technological advancement. The regions such as the Middle East and Africa and the Latin America are also showing growth in the multichannel analytics market.

Global Multichannel Analytics Market: Competitive Players

The key market players in the global multichannel analytics market are Google, Inc., IBM Corporation, SAP SE, HP Autonomy, Oracle Corporation, iJento, Webtrends, SAS Institute, Inc., Teradata Corporation and Adobe Systems.

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