Trondheim, Norway -- (SBWIRE) -- 09/24/2015 -- Search engines are constantly modifying their algorithms in order to keep their results fresh for users. Companies buy links in order to increase their online visibility. SEO communities and search engines should not blame companies for buying links.
"Search engines are partially guilty as well. If a search engine functions well, why would businesses pay a huge amount of money on monthly basis for link buying campaigns? " says Maria Johnsen, search engine programmer and the founder of Golden Way Media.
Search engine optimization or SEO, is supposed to be an organic way for web sites to "earn" high rankings on search engine results through companies like Google, Bing and Yahoo. In the past, this has been done by writing quality content that connects with what users most value and are looking for. Writers use strategically placed keywords to help the search engine's algorithms index and display relevant content, creating a pleasing experience for search engine users and helping web sites connect with readers who will be interested in their material.
One observes the old search listening appear for certain queries related to online marketing, search engine optimization, technical SEO and so on.
Google search engine in Europe such as Scandinavia, France, Germany and Italy does not show the up-to-date search results for many terms and in many cases websites with broken links appear in Google's first page search results for terms related to law, health, management, human resource and more. This incident appears more when a user writes a broad keyword while long tail key phrases are fairly updated. Highly ranked bloggers use long tail key phrases when writing a niche related article. In order to rank in Google, they use plugins. Some of these plugins contain injected links from authority SEO websites which today rank in Google on global level.
Most of the broad search queries are hijacked by big companies' websites. However this issue is less visible with online shopping businesses. Because their content management system in short CMS is upgraded and as a result, their search results is fresh. Some websites in other niches have outdated content and information which are not relevant in 2015. Why businesses buy links? Because they can't appear on Google when using their keywords and phrases. Some of these companies use the right SEO methods, but they cannot rank on Google. This is why they buy links from high authority websites, yellow pages, directories and blogs in order to keep their website's positioning in Google search engine.
" Linking is the process of connecting to other sites that are relevant to a company's target market and that are highly ranked, and of getting them to connect to a business owner's website. Google has, by far, the largest percentage of the search engine market, and they're link-driven. Some websites especially in Scandinavia buy links and advertisement placement on yellow pages. This may cause a website to get penalized by Google on domain level. If a website owner obtains 10,000 links \ this month and 13 links next month is going to trip their filters and, cause a website to drop ranking or sandboxed. With links, the search engines are more concerned with quality than quantity. I warn businesses not to buy links." says Maria Johnsen
Building back links to a website takes time to achieve good positioning in the search engines, especially with the more competitive keywords. Highly ranked websites usually point their sites to as many domains as possible. Since some of these sites are Google company's contractors, they can get away with their unethical SEO while small business owners with low budget will be penalized by acquiring some links from bloggers who try to make a living via their blogs' advertisement packages.
"Any attempts to trick the engines may work for a while; but they're getting more and more sophisticated, and they'll eventually catch up with you. Not only will your trick no longer work, but you may get blackballed or be penalized in your rankings. The best way to achieve high rankings is to give the search engines what they're looking for—good fresh content and relevant links." say Maria Johnsen
Visit multilingual digital marketing today and explore the possibilities of increasing sales and conversion rates without using any unethical SEO link building tactics.
About Maria Johnsen
Maria Johnsen holds a Master of Science degree in Human, Computer Interaction/Computer Sciences. Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.
Maria is fully fluent in seven human languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning. This method is applied in China and Norway.
Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. Starting in 2008, she began offering search engine optimization services. Her company expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses. She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research, on-site optimization, and link popularity.
She writes fiction and nonfiction books in her spare time. Explore her fiction and nonfiction books.
Media contact:
Website: http://www.maria-johnsen.com/SEO-in-Denmark-Norway-Sweden/
email: mail@maria-johnsen.com
address. Urdsvei 5
7033 Trondheim Norway
Phone: +47 90 61 27 31