Hamburg, Germany -- (SBWIRE) -- 06/06/2019 -- Gummy vitamins chewable vitamins that are used as dietary supplements. They are similar to gummy candies in terms of colors, textures, flavors, and shapes. The demand for gummy vitamins is on the rise as they are easier form of nutritional supplements. The gummy vitamins were made for the kids and adults. The option of getting the right dose of vitamins in tasty and candy-like edibles have increased the opportunities for the global gummy vitamins market. The research report on gummy vitamins surveys the reasons for its growing demand and its future in the forthcoming years.

Gummy Vitamins Market: Drivers and Opportunities:

The nutritional deficiencies have stoke the demand for vitamin supplements, evidently becoming the key growth driver for the global gummy vitamins market. The convenience of taking gummy vitamins over traditional pills has sparked an interest of consumers and manufacturers in this market. Introduction of a number of flavors and interesting packaging of products has also created a huge demand for gummy vitamins. The growing cases of malnourishment, increasing awareness about nutrition for kids, improvement of distribution channels, and extended shelf life of gummy vitamins have collectively contributed toward growth of the global market.

Rise of e-commerce has also made its significant contribution to the growing gummy vitamin sales. It has tremendously helped manufacturers to increase their profit margins by creating an opportunity to reach out to wider demographic.

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On the flip side, the global gummy vitamins market is threatened by the risk of overconsumption. Unregulated intake is the potential restraint for the global market.

Gummy Vitamins Market: Segments

Global Gummy Vitamins Market Analysis by Product Type

Single Vitamin Gummy

? Omega & DHA

? Biotin

? Vitamin C

? Vitamin D3

? CoQ10

? Melatonin

Multivitamin Gummy

Probiotic Vitamin Gummy

? Lactobacillus

? Bacillus Subtilis

? Bacillus Coagulans

The gummy vitamins are segmented as single vitamin, multi vitamin, and probiotic vitamin. Analysts anticipate that the multivitamin gummy segment is expected to lead the global market in the coming years. This type of gummy vitamin will remain popular amongst children as it is the easiest way of correcting their vitamin deficiencies. By Age Group

? Children

? Adult

North America is expected to dominate the gummy vitamins market. The major contributing factors for the market growth in this region are increased the number of health-conscious people and strong presence key players in the market. The growing awareness about consumption of right nutrition has augmented the regional market significantly. Europe and Asia Pacific too are expected to show sizeable potential in the coming years as awareness and urbanization brings focus on better living.

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Gummy Vitamins Market: Company Profile and Competitive Landscape:

The market forerunner of the global gummy vitamins market is BAYER AG, Pfizer Inc., Smarty Pants Vitamins, Pharmavite Llc, ABH Nature's Products Inc, Olly Public Benefit Corporation, Nutranext, etc. Apart from these, there are a number of emerging players, such as Church & Dwight Co. Inc, The Honest Company, Inc, Herbaland Naturals Inc., HerNutritionals Llc, Zanon Vitamec, Life Science Nutritionals, Boscogen, Inc and so on.

Companies such as BAYER AG, Pfizer Inc., Smarty Pants Vitamins are focussing on new products launches to strengthen their positions in the global market. Addition of new flavors and developing gummy vitamins for different needs have been the key strategies of these companies. For example, Smarty Pants Vitamins launched organic gummy vitamin with probiotics and omega-3's as supplement for the whole family. The companies have also started with gummy vitamin specifically for women and geriatric population to remain relevant in the stiff competition.

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Gummy Vitamins Market: Research Methodology:

The team of analysts at QY Research have left no stone unturned to provide an exhaustive research. The gummy vitamins market report has been meticulously explained through real-time primary and secondary data collection. The primary research phase involved interviewa and company case studies; while the secondary research included studying company press releases, trade journals, and other industry publications. The detailed analysis intends to offer insights for taking the right business decisions.

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? For identifying significant trends, drivers, influence factors in global, and regions.

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