Philadelphia, PA -- (SBWIRE) -- 10/21/2014 -- Established through the efforts of ADVENT to help raise funds and awareness for the various string bands of the Philadelphia Mummers, Mummers Mardi Gras is excited to announce the 2015 location for their second annual event. ADVENT has met with the Manayunk Development Corporation and their board (responsible for the Manayunk Arts Festival, StrEat Food Festival, and more) to bring Mummers Mardi Gras from The Piazza at Schmidts in Northern Liberties to the festival centric Main Street Manayunk.
With the date yet to be determined, locals, visitors, and guests will be able to see their favorite Mummers string band parade down Main Street in Manayunk from 10 am until noon. This will be the second Mummers parade in Philadelphia and will provide interactive activities for families throughout the day on Main Street. Later in the afternoon participating restaurants will transform into Mummer club houses, where families and friends can celebrate with the string bands among food and drinks.
ADVENT’s alliance with the Mummers brigade began last year for Mummers Mardi Gras. Throughout 2014, ADVENT performed as a consultant with the Mummers String Band Association board and was also a committee member, providing valuable brand and sponsorship direction.
The 2008 budget crisis led the city to cut spending for the Mummer parade, forcing the Mummers to search for creative financial ways to offset costs. ADVENT was entrusted to manufacture sponsorship dollars that provides necessary funding to keep this century old Mummer tradition alive.
Mardi Gras is one of the largest celebrations in the world, and Philadelphia has been lucky to host the oldest folk parade in US history, the Mummers parade. The Mummers parade in Philly has thrived for over a century, delighting generation after generation with their beautiful and entertaining music. Similar to New Orleans’ Mardi Gras, the Mummers attractions include pageantry, costumes, performances, and music, which are all infused into their parade. This led to ADVENT deciding to pair the two celebrations; producing a family friendly late winter spectacle that garners fundraising for the Mummers string bands.
About Mummers Mardi Gras
ADVENT teamed up with a variety of high profile sponsors in 2013 to launch the Mummers Mardi Gras tradition in Philadelphia. ADVENT produced this inaugural event with the support of Philabundance, Susan G. Komen Philadelphia, Red Bull, Sugar House Casino, Freedom Taxi, 93.3 WMMR, 1SEO.com, Beam Global, Anheuser Busch, Tony Luke’s, and more. Mummers Mardi Gras was developed to keep the Mummers in the spotlight throughout the year, and create a new tradition in the process. If interested in becoming a sponsor for this years event, please check out sponsorship opportunities on the website or email JD@AdventRox.com.
For more information, please visit http://www.MummersMardiGras.com