Boston, MA -- (SBWIRE) -- 06/16/2014 -- The increasing number of advertising and marketing campaigns by leading international players increased the usage of nappies/diapers/pants in India. Furthermore, consumers' changing preferences from traditional cloth nappies to disposable diapers also fuelled growth in 2013.

Competitive Landscape

Procter & Gamble Home Products Ltd led nappies/diapers/pants with value share of 54% with its Pampers brand. The latest innovative products, frequent upgrading of products and support by strong advertising and marketing campaigns made Pampers a leader.

Industry Prospects

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Kimberley-Clark Lever Ltd is going to focus on Indian-specific nappies/diapers where children's birth rate is more than other countries and Indian mothers are difficult to entice. There is a mindset among consumers that wearing a diaper for a long time is not healthy, so the company will focus on products which are softer and have greater breathability, so that they are used more often. At the same time, it is also planning to take its Huggies diaper brand to Kiranas and family grocers using the distribution clout of its partner HUL.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in India market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Nappies/Diapers/Pants in India?
- What are the major brands in India?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Disposable Pants, Nappies/Diapers.

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