Ethics are important to the consumer particularly when using a brand for the first time, highlighting the importance of brands promoting their ethical credentials to win new consumers.
Albany, NY -- (SBWIRE) -- 01/03/2018 -- Consumer focus on natural, organic, and ethical toiletries in the UK is growing, however, there remains a crucial gap in terms of creating a standard definition or guidelines for natural, organic and ethical according to a new study added to the repository of Market Research Hub (MRH). The report titled "Natural, Organic and Ethical Toiletries - UK - December 2017" offers holistic information and analysis on the key factors likely to influence consumer behavior and spending on natural, organic, and ethical toiletries in the UK.
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According to the report, the overall increase in health and wellness spending is also rubbing off on the organic, natural, and ethical toiletries category in the UK. The easy dissemination of information through online channels have meant that there is an increase in awareness about the benefits of these toiletries. Focus on including healthier ingredients in diets are promoting the use of natural, organic, and ethical toiletries in the market.
Among the various factors influencing consumer behavior, certification remains the most important. The whole purpose of buying these products is that consumers feel a sense of confidence in using them, however, lack of proper certification can mean that trust factor is compromised. Manufacturers should focus on getting the required certification to boost their prospects among consumers. There is an increasing emphasis on transparency in this sector, and consumers are likely to choose those brands that are perceived as transparent, in terms of ingredient sourcing, labels, and certifications.
The millennials continue to be a lucrative segment for the natural, organic, and ethical toiletries manufacturers, as the level of awareness among this segment is significantly higher. It is highly likely that brands will continue to target this segment through ATL and online advertising. In addition to this demographic, another key factor that has been included in the report is the expected impact of Brexit on consumer spending. The separation of UK from the European Union is likely to have an impact on the economy and consumer spending, and this can also curb spending on health and wellness products.
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The report also offers information on launch activity and innovation, providing readers with updated information on the developments in this market. According to the report, manufacturers are now focusing on going beyond organic and natural, which is likely to result into launch of new products in hair care, skincare, and fragrances. Among these hair care segment is likely to grow at a higher pace as compared to skincare. Overall, the report is a holistic piece of information that offers credible information on the future of natural, organic, and ethical toiletries in the UK market.
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