NetSuite Magazine

NetSuite Magazine (March 2014) - Fulfilling the 'Perfect Order' in Omnichannel Retail Distribution

Striving for perfection? Here are steps you can take today By Chad Collins


San Mateo, CA -- (SBWIRE) -- 04/07/2014 -- The Perfect Order is a term used to describe a complete, on-time, undamaged, and properly “documented,” or compliant, order. Whether distributors are fulfilling direct to consumer or to big-box retailers, the demand of the Perfect Order remains the same.

Omnichannel retailing is the rapidly growing trend of providing the customer multiple channels (tablet, mobile, brick & mortar, contact center) from which to shop for any given transaction in the buying process. For example, a customer may buy from a tablet, pick up through the store, and initiate a return through a mobile device. The main idea is that any step of the buying process can be conducted multiple ways while all customer data is held in a single location.

What Does This Mean for Distributors and Ecommerce Companies?

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