NetSuite Magazine

NetSuite Magazine (March 2014) - Impact of Ecommerce & Mobile on the Warehouse

How to make sure your warehouse team is up to today’s challenges By Brian Hodgson


San Mateo, CA -- (SBWIRE) -- 04/07/2014 -- Companies trying to grow their top line and service their customers better are embracing the opportunities of ecommerce, marketplaces, and the “omnichannel.” According to Wikipedia, the definition of omnichannel retailing is:

“Omni-Channel Retailing is the evolution of multi-channel retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, bricks-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software.”

As outlined, retailers are meeting this demand with advanced and specialized supply chain software. Before looking at the software, it is important to understand the general requirements and impacts on a retailer’s warehouse operation.

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