By NetSuite Magazine
San Mateo, CA -- (SBWIRE) -- 04/07/2014 -- Christian Cranmer's fascination with military antiques was a childhood hobby that led to a wildly successful business, and ultimately TV stardom.
Cranmer is the founder of International Military Antiques and co-star of Family Guns, a National Geographic Channel reality show featuring him and his son, Alex Cranmer. Christian’s love of military history has led him around the globe in a career as the largest retailer of military antiques and collectibles in the world. But with a business that sells everything from WWII-era Jeeps to 17th century bronze cannons to German uniform cuffs, growth and celebrity required software that could handle that success.
Based in Gillette, New Jersey, International Military Antiques evolved from a store run out of the Cranmer’s garage to one with three warehouses and 60,000 square feet of storage space for its military goods collected from around the world. When the company launched an e-commerce operation in 2004, it saw explosive growth. The company wasn't ready for the influx of orders.
To read more visit: NetSuite Magazine (March 2014) International Military Antiques and NetSuite Close Ranks Against Inefficiency
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