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New Adaptive Fitness App Analyzes and Coaches Users' Moves in Real-Time


London, UK -- (SBWIRE) -- 02/02/2016 -- Appic is pleased to announce the launch of their latest app, Ludus, on the App Store.

Appic is a London-based digital health startup committed to helping people make exercise a habit, and they believe that a personalized approach to fitness shouldn't be a privilege to just a few. They are making it possible for people everywhere to customize their workouts with the Ludus app, which has been developed in conjunction with fitness professionals and even people who don't like going to the gym.

Ludus turns a user's phone into an Artificial Intelligence-Powered wearable fitness coach by providing real-time guidance with actionable insights into their workouts, offering data about how many repetitions they've completed and how they can improve them. A Ludus user can simply strap their phone around their arm and get started to receive personalized insight into their workout. Results are synced across devices, offering various exercise recommendations and goal-based programs.

"The adaptive nature of the app's tailored fitness programs means that it's suited to people just starting with home workouts or looking to take themselves to the next level. Ludus workouts can be done anytime, anywhere as it requires little to no equipment by focusing on integrated, whole body movements using your own weight," said the Appic team.

Wearable devices are enhancing the well-beings of people by helping them safely and effectively perform personalized exercises without the need for stepping into a gym. While many such devices require a hardware counterpart, Ludus only requires a smartphone and the app. Users can optionally connect to an Apple TV to see their moves on-screen.

Gabor Barany, co-founder and CEO of Appic, said, "Ludus runs on iOS devices, and can display interactive videos on any Apple TV screens and sense motion additionally from the Pebble watch.We plan to extend the list of supported devices will include the Apple Watch, Microsoft Band and Android Wear smartwatches."

The team behind the Ludus app offers a wealth of health and fitness experience. "I've been working as a qualified fitness coach for 5 years now. I've worked with more than 1,500 people in transforming their bodies and trained many fitness trainers. I'm proud of Ludus because it helps people exercise properly and has a real impact on their habits." said Attila Szigligeti, Ludus master trainer.

Ludus is a freemium app, meaning that users can use it for free forever, and additional features can be activated with in-app purchases. Extra features include HD video, priority support, extra sessions, and more.

Ludus is now available for free from the App Store at

More information about Ludus is available at

About Appic Ltd
Appic Ltd is a digital health startup based in London. The company's mission is to build interactive health and fitness apps to encourage people to make exercise a habit. Launched in 2014, the company is dedicated to taking home workouts to the next level by combining artificial intelligence and gamification into wearable devices.

Details can be found at

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Appic Ltd
Gabor Barany
Phone: +44 7443 777379