New Bestseller Reveals Head-to-Toe Guide to Put Your Color DNA to Work


Pickering, ON -- (SBWIRE) -- 09/08/2015 -- Pierre Lalande, author of Lalande Color DNA … Color Leads the Way is the creator of the Lalande Color DNA system, which reveals and accurately identifies the color uniqueness of an individual's appearance and personality from head-to-toe.

Lalande told the press: "It's about empowering the reader with a fail-proof system that accurately identifies the use of colors for consistent results every time – a personal head-to-toe guide to defining the authentic you."

Why does it work? It's based on science and not random. Color impacts emotionally on you and others. Using the Lalande Color DNA system takes the guesswork out of wearing and choosing your ideal colors. This book will save readers time and money all the while creating a wardrobe with ease and flow. Readers will discover how the colors they wear can make them look younger, refreshed and sends out the impactful emotional message readers wish to convey. Living in an authentic color prolife will last a lifetime whether for wellness or beauty, corporate image, decorating the home or right down to choosing the color of the next car.

Based in Toronto Canada, and following an early career modelling, Pierre has made numerous appearances in television commercials, fashion magazines and print media for major labels.

At a very early age, Pierre evolved into the beauty industry by designing, owning and operating his own salon, for more than a quarter century. This is where he honed his craft and developed a finely tuned sense for color. While making regular television broadcast appearances in Canada on the Global Television Network, CTV, and City TV as an Image Designer, he focused his talent and energy on developing a sophisticated line of color cosmetics and hair care products. Pierre and the Lalande Cosmetics product line are well known in the United States as a result of his personal appearances and promotions on the Home Shopping Network over the years.

As Artistic Director for numerous major color companies, Pierre has left his mark on the cosmetics industry by developing new lines, launching beauty products and innovative colors. He is recognized as an authority in his industry and is sought after as a featured speaker at aesthetic conferences and seminars throughout North America. He persistently brings a scientific approach to his beauty industry systems with the use of color.

Pierre shares the benefits of his Lalande Color DNA system and teaches these evolutionary methods in his online personal consultations, seminars, workshops and his new book, Lalande Color DNA … Color Leads the Way.

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CONTACT: Beth McBlain
PHONE: 905-837-8637