Jenna Mollard

New Book by Successful Serial Entrepreneur Guides Businesses to Adapt a Post Recession Mindset of New Product Development and Innovation

“Robert’s Rules of Innovation II: the Art of Implementation,” an informative, entertaining, and hands-on guidebook, is now available …


Stuart, FL -- (SBWIRE) -- 12/08/2015 -- Innovation thought-leader and international entrepreneur Robert Brands leads readers in their quest to implement sustainable innovation, and invites them into his virtual conference room of experts, with his newest book, "Robert's Rules of Innovation II: The Art of Implementation," available nationally December 8, 2015.

Brands' hands-on, user-friendly approach builds upon the teachings of his first book, "Robert's Rules of Innovation: A Ten-Step Program For Corporate Survival," which was called a "classic" in Forbes Magazine's "Entrepreneurs" column. Now, in his second business book, Brands introduces readers to the best and most recent thinking of his international network and details the steps needed to permanently implement a culture of Innovation in one's work environment.

Informative, entertaining and full of real-life examples, from a variety of organizational leaders, the "Art of Implementation" delivers the enthusiasm, passion and professionalism needed to succeed in today's volatile business environment. Concise, understandable, and practical, Brands' new book is a step-by-step guide to making innovation part of every outfit's DNA.

Innovation practitioner Brands has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of organizations.

In his first book, also written with author Martin Kleinman, Brands delineated decades worth of collective invaluable experience. "Robert's Rules of Innovation" – much like Robert's Rules of Order that create order from chaos in meetings around the world – helped business leaders understand the principles needed to create, nurture, and profit from a stable New Product Development (NPD) program.

With this second volume, "The Art of Implementation," Brands' readers will quickly revisit the ten key rules of Innovation and then dive headlong into practical techniques that break down barriers to innovation, whether they are self-imposed or due to external or marketplace reasons.

While the worst of the Great Recession is long over, international volatility remains high and the fear factor looms large. Yet, according to Brands and his team of innovation pros, there are no more excuses or reasons to postpone, de-fund, ignore, or otherwise hobble new product development programs. Whether the reader manages a multinational power brand, an entrepreneurial start-up, a manufacturer, distributor, service provider, supplier or retailer, the competitive pressures today – in terms of time, budget, everything -- are unprecedented.

"There is no time to waste," Brands said. "If you are truly ready to unleash your team's abilities, and properly implement your culture of innovation, now is the time to start. I've written 'Robert's Rules of Innovation II: The Art of Implementation' just for you."

The Best Business Book for Innovation Management release Video:

About Robert F. Brands
Robert F. Brands is President and Founder of Brands & Company, LLC. Brands' hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture for companies around the world. He has delivered on his pledge to bring "at least one new product per year to market" -- resulting in double digit profitable growth and shareholder value.

Brands has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms. Under Brands' stewardship as President of Airspray Int'l, Inc., the company became renowned as an international innovator in the packaging space, and created the international market for instant foam dispensing. Brands delivered consistent double-digit profitable growth.

A native of The Netherlands, Brands earned a Bachelor of Science in Business Administration from HTS Eindhoven. A past Vistage Member, Advisory Board member of The Netherlands Chamber of Commerce in The United States and Dr. Brandt Skincare. Brands is an avid sailor, open water diver and a licensed pilot of single-engine aircraft. He resides in Stuart, Florida.

For more information, visit

Martin Kleinman is a New York-based business writer and communications specialist ( He blogs for The Huffington Post, as well as, and recently published a collection of short fiction, "Home Front." Martin resides in New York City.

Praise for Robert's Rules of Innovation II:

The Art of Implementation

"Robert Brands has done it again in laying out a clear, thoughtful and practical approach to help any CEO or business leader develop the plan to not only introduce but install innovation within the culture and behaviors of their organization to create a viable and sustainable business. This is a must read for every business leader." - Chris Ruisi, author, leadership coach and keynote business speaker

"Creativity is hard. But making creative strategies produce results in a business environment is even harder. 'Robert's Rule of Innovation II: The Art of Implementation' actually builds that elusive and critical bridge from creative spark to implementable, grounded, money-making business outcomes. Its counsel is practical, usable, real world based and, of course, creative as hell." - Robert Seltzer, former Chairman and CEO of Ogilvy Public Relations Worldwide and renowned client service innovator

"We are a cosmetics company that needs to launch innovative products year after year…Brands' book enables us to better understand all the…challenges a company has to go through in order to remain innovative…Reading this book has been very inspiring…and will helps me take our innovation process even further." -Stephane Colleu, President & CEO, Dr. Brandt Skincare

"Brands follows his first Robert's Rules of Innovation book by focusing on the unequivocal key to innovation, the people who innovate. His insights into the potential roadblocks your company will face, and the concrete steps you and your team can take to overcome them, are practical and timely. If a culture of innovation is something your business needs (Hint: all businesses do), then start with this book. When you are finished reading, read it again." - William Silverman, Director, The Launch Pad, The University of Miami, and Co-Founder, Accredify.