Albany, NY -- (SBWIRE) -- 02/20/2018 -- Cracker is a baked food typically made of flour. The eatable witnessed four years of steady growth in its market, but the sales have dropped to a great extent lately. The drop is majorly due to the intensifying competition in the snacking market. The crackers market of U.S. is full of different companies innovating with their products or offerings in terms of flavours, nutrition, packaging, ingredients, etc. The battle has made the companies focus more on high quality ingredients and real flavours to improve the perceived quality of crackers. A new research report by Market Research Hub titled 'Crackers-US-February 2018' lets the readers know about trends prevailing in the current scenario of crackers market.

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As the cracker market widens, the cracker market is expected to be filled with a number of new players along with new ideas of the existing players in the market. MRH's comprehensive research report includes an in depth analysis of the key players leading the market, the products that are witnessing high demand in the global market and various preferences of people globally. To get the final conclusions on market trends, a team of expert analysts have analyzed the eating habits of American consumers and including their taste preferences and spending on consumer goods.

Report Structure and Research Methodology:

To reach the final results of market analysis, the team of expert analysts go through a vigorous research process and data crunching. To make this report easy to understand, the report begins with the basic definition of the market, which is followed by a systematic segmentation of the market and competitive landscape. The research closely inspects the fall of cracker sales in 2017, reasons behind change in preferences of people and the upcoming opportunities for key market players in global crackers market. The report can help a person understand market scenario as a whole with its insights on age group that prefers crackers, the flavoured that is in demand, snacking frequency, rise in demand for nutritious food, new packaging features etc.

All these pointers make up the conclusions of this research and lets the readers improve their field of knowledge on the topic. This is majorly beneficial for new entrants in the business and also existing players in order to understand the market scenario and also be aware of the upcoming opportunities in the market which can help them stay ahead in the global market.

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Key takeaways of the market analysis based on demands and preferences of consumers:

- Crackers is widely considered an affordable healthy snack
- Cheese is the most popular cracker ingredient and more than half of consumers choose cheese as ideal cracker flavour
- Younger men prefer crackers with bold flavours
- Packaging innovation tops product attributes. Most of the brands are seen experimenting with the packaging of their products in order to look more attractive and maintaining the uniqueness.
- Parents are mostly seen preferring the products that offer convenience and nutrition
- New companies are observed coming up with more of unique bases and textures of crackers
- Most consumers are observed buying multiple cracker types

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