New Lifestyle Brand Set to Hit the UK and Empower Women

A lifestyle brand that has become a firm favourite with celebrities around the world is set to launch in the UK. The brand covers perfumes and Accessories.


Los Angeles, CA -- (SBWIRE) -- 09/16/2015 -- An inspirational Icelandic designer is set to launch her lifestyle brand in the UK. Sigrun Lilja known as Lilja has created a brand called Gydja that has become a big hit around the world in countries that include Germany and the United States.

The lifestyle brand that has a range of Perfumes and Accessories has become a favourite with celebrities including Nicole Scherzinger. Other celebrities who are fans of the brand also include Emma Watson, star of the Harry Potter films and Eva Longoria.

The brand was created by Lilja to empower women and give them perfumes and accessories that make them stand out. The brand is unique and is set to become one of the biggest lifestyle brands for women.

Sigrun Lilja at the age of 24 was determined to launch a brand that stood out from other brands. She wanted to give women a range of designer perfumes that would give them individuality and strength. Armed with a small budget she soon achieved her goals by launching her first signature fragrance, EFJ Eyjafjallajökull by Gydja in 2010. Since then, her perfumes have become firm favourites with women all over the world, which includes many celebrities her wear her perfumes on the red carpet.

When Lilja's was asked what her ultimate goal was, she said: "My mission is to give women the courage they need to follow their dreams"

The new UK brand has already gained a lot of interest with celebrities in the UK. With lifestyle brand being a firm favourite in Hollywood; it is expected to be just as big with celebrities and stars of the small screen in the UK.

To learn more about the Gydja brand and the range of products available, please visit

About Gydja
Gydja is a unique lifestyle brand to empower women. The brand is now available in the UK and has become a favourite with celebrities in the USA and the UK.

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