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New Market Report: Apparel Accessories in South Korea

New Consumer Goods market report from Euromonitor International: "Apparel Accessories in South Korea"


Boston, MA -- (SBWIRE) -- 10/28/2014 -- With the economy still below full recovery, consumers are seeking ways to accessorise themselves without purchasing expensive personal accessories. The compromise was apparel accessories such as belts, hats, and scarves. The latter recorded the current fastest growth of 3% in 2013. Using a scarf is the best method to coordinate as it comes in diverse patterns and fabrics. Pashminas were also popular, being worn in a fashionable manner.

Competitive Landscape

Sportswear brands and luxury brands lead apparel accessories. adidas and Nike ranked as the top two brands in 2013, followed by Louis Vuitton and Gucci. adidas Korea Ltd led sales in 2013 as it provides a wide range of products. Louis Vuitton and Gucci have far fewer volume sales compared to adidas and Nike, but with such a high unit price, the brands were able to accomplish top five positions in 2013.

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Industry Prospects

Continuing economic stagnation will lead to demand for accessorising cheaply. Thus, scarves and hats/caps will continue to record stable growth. Internet retailing is expected to grow for price merit and wide product pool. When purchasing hats/caps, many consumers prefer store-based outlets as they prefer to try on the product to see if it fits their facial shape and skin colour.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The in South Korea market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of in South Korea?
- What are the major brands in South Korea?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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