Boston, MA -- (SBWIRE) -- 06/16/2014 -- The short-term outlook for Argentina's consumer electronics market is weakened by economic challenges includin g soaring inflation and devaluation of the peso in January 2014. As a result we forecast the market will contract in US dollar terms in 2014. Despite this bleak short-term outlook , w e believe Argentina has very strong potential for growth over the medium term with strong mobile handset demand supporting volume growth while increased availability of devices is pushing up demand for products such as flat screen TVs and tablet computers. Rising incomes and greater availability of credit also support the market's upwards trajectory and BMI believes demand will not be significantly dampened in the long-term. Consumers are avid users of online services and the availability of broadband - key to the increasing range of connected devices in the market - continues to expand beyond the capital.
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Headline Expenditure Projections
Computer Hardware Sales: USD2.4bn in 2013 to USD1.9bn in 2014, a contraction of 21.6%. The computer hardware market is vulnerable to the devaluation of the peso in January 2014, including local supply due to a reliance on imported components.
AV Sales : USD2.3bn in 2013 to USD2.2bn in 2014, a contraction of 3.4%. Demand will be hit by devaluation but on a positive note HD and Smart TVs will continue to gain traction as the networks needed to support this growth are rolled out.
Handset Sales : USD1.5bn in 2013 to USD1.4bn in 2014, a contraction of 7.9%. Beyond a short-term hit from currency devaluation smartphones will grow at the fastest rate, accounting for around 70% of volume sales by the end of our forecast period.
Key Trends & Developments
- The PC market in Argentina has been affected negatively by the devaluation of the peso in January 2014. However a longer running theme is the cannibalisation of demand for notebooks from low-cost tablets. The Argentine market has been partly sheltered by import restrictions to...
The Argentina Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Argentina.
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