Boston, MA -- (SBWIRE) -- 06/27/2014 -- Baby and child-specific hair care remained the largest category within baby and child-specific products at the end of the review period. The main reason behind the strong performance of this category can be explained by the fact that the majority of the Bolivian population can only afford basic products due to disposable income remaining relatively low. These consumers can only afford basic toiletries for their children and baby and child-specific hair care is widely considered to the most important category product within baby and child-specific products. Other baby and child-specific products are affordable only among Bolivia?s middle-income and high-income consumers, the majority of whom purchase these products very frequently. There were no significant changes noted in terms of consumers moving to other baby and child-specific products categories in 2012 as baby and child-specific hair care and baby and child-specific skin care remained the most popular categories. Nonetheless, baby and child-specific sun care is becoming more popular among high-income and middle-income consumers throughout Bolivia due to the country?s changing climate.
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Thais Ltda remained the leading player in baby and child-specific products in Bolivia during 2012. The company led the category throughout the review period and its leading brand Johnson & Johnson has a longstanding reputation for high-quality products among Bolivian consumers, remaining very popular among Bolivian mothers. Its products are perceived as being safe and gentle for babies and children alike.
Baby and child-specific products in Bolivia is set to increase in constant value at a CAGR of 5% over the forecast period, rising to BOB79 million by the end of 2017. Demand in the category is expected to be driven by the rising awareness of Bolivian parents of the need to use specific beauty and personal care products for their babies and children.
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The Baby Care in Bolivia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- What are the major brands in Bolivia?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?
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Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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