Boston, MA -- (SBWIRE) -- 03/31/2014 -- Bags and luggage in South Korea is characterised by two major trends - brand equity and product scarceness. The category is heavily influenced by brand name while at the same time consumers are looking for more unusual and rarer products which are not owned by many people. Consumers consider brand name first when making a purchase. They then tend to look for designs which are unique or rare and which reflect their individuality. For instance, a model sells out quickly if it does not have...
Euromonitor International's Bags and Luggagein South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Bags, Luggage.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Bags and Luggage market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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