Boston, MA -- (SBWIRE) -- 10/04/2013 -- In 2012, bleach recorded the lowest current value development in all home care, with its increase of 1% well below the home care average of 5% in current value terms. Although bleach is still popular in Bulgaria - it accounts for 2% of total sales value of home care overall and its size is comparable to home insecticides - its attractiveness is wearing off.

Euromonitor International's Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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