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New Market Report: Bleach in Indonesia

Fast Market Research recommends "Bleach in Indonesia" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 07/11/2014 -- Laundry detergents launched formulas with bleaching attributes that claim to whiten clothing. Bleach itself declined each year of the review period, as users showed a preference to use all in one solutions provided by detergents. Bleach is also perceived as unhealthy and is slowly losing popularity. Bleach is known locally as pemutih, translated as "whitener" in English. In terms of home care, the main use of bleach is laundry care. Bleach is commonly used on school uniforms. Most schools adhere to the white shirt as part of the standard uniform, from primary to secondary school, a span of 12 years. This tradition guarantees the demand for bleach amongst households with school-age children. Generally, adults who have finished school are less willing to purchase all-white clothes as they are perceived to be easily soiled and hard to maintain. Since bleach is mainly used to remove stubborn stains, the increasing number of concentrated laundry detergents also affected bleach consumption to some extent.

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Competitive Landscape

Value sales decrease was experienced by all companies in 2013, even for global giant Unilever. As demand for bleach declined, all sales from different manufacturers also faced decreases. Johnson Home Hygiene Products continued to lead sales of bleach with its brand Bayclin. So Klin pemutih manufactured by local player Sayap Mas Utama ranked second by a Rp6.2 billion gap in sales. Bayclin gained more share throughout the years, by proving its effective whitening result. The company markets Bayclin laundry bleach products in various packaging formats. Bayclin's reputation as one of the top bleach brands in the country is a long-established one.

Industry Prospects

Bleach is popular to use in clothing, especially for school uniforms, to retain its white colour. However, as detergents are now introducing their products with formulas for maintaining colour of clothes and removing dirt and brightening clothes, bleach is declining in sales. With the perceived view of bleach as an unhealthy product, growth in sales is expected to continue its decline.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Indonesia?
- What are the major brands in Indonesia?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Indonesia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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