Boston, MA -- (SBWIRE) -- 09/03/2014 -- Bleach grew by 18% in current value terms in 2013 to reach PKR5.8 billion. Increasing awareness among consumers and also a slow shift from traditional products to bleach helped support growth.

Competitive Landscape

Reckitt Benckiser Pakistan led bleach in 2013 with a 67% value share, aided by its brand Robin Blue, which has strong appeal with consumers. The company is expected to expand its business in Pakistan, and it doubled production over the last three years of the review period. Peridot Products followed in second place with a 21% value share with the brand Kiwi Kleen (manufacturing licence from Sara Lee Corp).

Industry Prospects

Sales of bleach are expected to grow at a CAGR of 5% at constant 2013 prices over the forecast period, reaching a value of PKR7.5 billion in 2018. Consumers consider bleach to be an essential product for cleaning surfaces and their laundry, which will result in growth in both volume and value at constant 2013 prices terms.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bleach in Pakistan?
What are the major brands in Pakistan?
How did bleach sales perform during the economic downturn?
What are the major applications of bleach in Pakistan?

Reasons to Get this Report

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Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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