Boston, MA -- (SBWIRE) -- 06/25/2014 -- As the valerian root was recognised as an herbal remedy with approved medical effects in 2011 by the Norwegian Medicines Agency, the growth rate of calming and sleeping increased. Still, consumers seemed to use other alternative solutions to fall asleep, consume minerals such as magnesium or combination dietary supplements.

Competitive Landscape

With value share of 80% the Swedish player Cederroth AS was the leading player in 2013 with the rest of the category divided between different small players. Due to strict regulations on sleeping remedies and Valerina Forte/Natt being the only herbal product available in pharmacies, Cederroth has a historical, trustworthy and legitimate product. The remaining brands were other herbal remedies sold in other channels than the pharmacy channels such as other healthcare, retailing and internet retailing.

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Industry Prospects

Calming and sleeping is a rather one-sided category in consumer health, mainly because no standard medicine is allowed as OTC. Sleeping-related problems often stem from different problems; many relate to stress of the modern day world and excessive use of new technology such mobile phones, laptops and tablets in the bed. Sleeping medicine is very profitable but it is unlikely this will happen in the OTC channel. Instead, more herbal and traditional remedies are expected in the channel, or the use of other alternative services Euromonitor International does not cover. The expected forecast CARG growth is 2% over the forecast period reaching almost NOK13 million in 2018

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Norway market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Norway?
- What are the major brands in Norway?
- What is the market size of Calming and Sleeping in Norway?
- What are the major brands in Norway?
- Do herbal/traditional brands like Passiflora or Dormiplant available?
- Do consumers in Norway use calming or sleeping products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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