Boston, MA -- (SBWIRE) -- 02/04/2015 -- Cat food recorded slower current value growth in 2013 than in the previous year, which was due to the unstable political situation in Thailand that affected consumers? confidence regarding spending; however, current value growth of cat food is expected to increase in 2014 alongside the rising popularity of cats as pets among Thais. Their increasing popularity is due to cats being easy to take care of given their attention to cleanliness. In addition, the rising number of cat cafes also stimulated consumer interest in cats towards the end of the review period.

Competitive Landscape

Mid-priced cat food players are expected to continue to lead in 2014, owing to consumers? rising sophistication and their willingness to invest in higher-quality products for better perceived benefits. Therefore, consumers will continue to trade up from economy cat food brands to mid-priced products, apart from those who are beginners to prepared cat food.

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Industry Prospects

Cat food is expected to register a positive performance at constant 2014 prices over the forecast period, though at a slower pace than was registered during the review period. Consumers increasing awareness of the benefits of prepared cat food through exposure to the media will increase their willingness to invest in premium cat food brands due to the higher quality and benefits of these products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Thailand?
- What are the major brands in Thailand?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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