Boston, MA -- (SBWIRE) -- 10/16/2013 -- The South African cider/perry category experienced increased consumer support due to both innovation as well as strong advertising campaigns from leader Distell Group. The company introduced a cider with energy-boosting properties with its Hunter's Extreme, as well as meeting the health-conscious consumer's needs with a zero sugar option. In terms of advertising, the company's Hunter's brand's "Hunter's Global Cooling" campaign earned the Grand Prix and Gold Apex awards for its winning...
Euromonitor International's Cider/Perry in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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