Boston, MA -- (SBWIRE) -- 08/20/2014 -- During 2013, the president Enrique Pena Nieto introduced a controversial tax increase that impacted several products and services like high caloric foods and beverages, pet food, interstate transportation and salaries among others. The preferential VAT rate at border cities was also removed. All those new taxes took effect the first day of 2014. During the time that the government was evaluating and deciding which new taxes to approve, the political party PAN proposed an increase at the cigarettes special tax that would pass from Mx$0.35 per stick to Mx$.90, equivalent to an increase of Mx$11 per pack of 20 cigarettes and depending on the price of different brands, it would represent a raise from 24% to 34%. That extra collection would be invested in smoking related health programs. The proposal was evaluated but eventually was not approved; thus, at least during 2014, cigarettes will be taxed exactly the same as in 2013.

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Competitive Landscape

Philip Morris CIGATAM Productos y Servicios S de RL de CV led cigarettes with 70% retail volume share in 2013. Its most important brand is Marlboro, which alone held 53% volume share of cigarettes sales in Mexico. British American Tobacco ranked second with 30% volume share. Japan Tobacco International Mexico S de RL de CV entered in 2012 with the launch of Winston; although its share remained marginal, it is expected to grow its share in the medium-term. There are also other small players like Ciroomex SA de CV, that belongs to China Tobacco Hubei Industrial Co. Ltd and owns the RGB, Fire Dance and Hanhello brands.

Industry Prospects

By the last quarter of 2014, the government will be discussing again the taxes to apply for 2015. During 2013, no new taxes for tobacco were approved; nevertheless it might so happen that they will be considered for future years. If this occurs, the government must be sure to be able to control the cigarettes illicit trade that according to what was observed in previous years, increase when cigarette taxes increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports, and exports of finished cigarettes
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigarettes in Mexico?
- What are the major brands in Mexico?
- What is the legislative environment like in Mexico?
- What are the rates of cigarette taxation in Mexico?
- Do premium, mid-price or economy cigarettes dominate in Mexico?
- What is the rate of illicit trade in Mexico?
- How many smokers are there in the country?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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