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New Market Report: Dried Processed Food in Kenya

New Food market report from Euromonitor International: "Dried Processed Food in Kenya"


Boston, MA -- (SBWIRE) -- 04/22/2014 -- Sales of packaged dried processed food continue to be constrained by the wide availability of unpackaged alternatives. Rice is the dominant product area in dried processed food, accounting for an estimated 92% of volume and 87% of value sales in 2013. However, the bulk of rice sales in the country are of unpackaged rice, which is considerably cheaper.

Euromonitor International's Dried Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Dried Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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