Boston, MA -- (SBWIRE) -- 07/28/2014 -- According to trade sources, consumers nowadays are not only looking only for good design when purchasing footwear; they are paying more attention to comfort. This means that the footwear must be made from comfortable materials, which translates into a higher unit price. Furthermore, manufacturers answered this demand by launching new premium products which not only had more sophisticated designs, but were also more comfortable. For example, the leading player Sepatu Bata came up with a new premium brand, Ambassador, which is made from leather. Meanwhile, two foreign sportswear brands, Nike and adidas, also came up with more premium product variants in early 2013, namely Nike Air Max+ and adidas NEO. This trend led to the accelerating current value growth of footwear in 2013, with growth of 8%, compared with 7% in 2012.
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In 2013 Sepatu Bata managed to retain its leading position in footwear, with a 3% value share. It is one of the most established players in footwear in Indonesia, with decades of presence in the country. In fact, most consumers do not realise that the company is not local, as the brand is closely associated with footwear of reliable quality and yet at affordable prices. In 2013 the company maintained its lead in footwear, still managing to remain ahead of the competition, including low-priced imports from China.
Despite a growing number of middle- and high-income consumers buying higher-priced branded footwear, the forecast period will also witness lower-priced footwear, such as footwear from China, entering the market. If the government does not take action to protect local brands from the flood of cheap imported footwear, it is likely that many local industries may begin to focus on exporting their products instead of fulfilling domestic demand.
Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Footwear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Footwear in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Footwear in Indonesia?
- What are the major brands in Indonesia?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
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Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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