Boston, MA -- (SBWIRE) -- 02/16/2013 -- "Green Marketing in the Asia-Pacific Construction Industry: Survey Brief" aims to examine the green marketing initiatives of the construction industry in the Asia-Pacific region, providing an insight into the key drivers that help promote green marketing activities and how companies are promoting their green credentials to their clients, along with the effective channels of promotion being used.

Scope

The report features the opinions of Asia-Pacific construction industry respondents related to the following:

- Drivers of green marketing
- Marketing of green credentials
- Effective channels of promotion

Reasons to Purchase

- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
- Identify specific green marketing channels your competitors are using to win business

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